OVO (October’s Very Own) is a lifestyle brand founded by Drake in 2012. Initially starting as a music collective, OVO has since expanded into a global fashion and culture phenomenon. The brand is known for its minimalist streetwear designs, often featuring the iconic owl logo. OVO offers a wide range of products, including apparel, accessories, and collaborations with major fashion labels. Rooted in Drake's style and influence, the brand merges luxury with street culture, appealing to fans and fashion enthusiasts alike. OVO’s annual music festival also highlights its deep connection to music and culture.