From Intention to Impact: Closing the Climate Action Gap with Behavioural Insights
People often mean to act on climate change, but don’t follow through—and that’s the “climate action gap.”
To close it, brands, governments, and communities must go beyond awareness and embed behavioural insights into design. Techniques like nudges, default settings (e.g. renewable energy as the default), social-norm messaging, and framing choices in immediate personal benefits help translate intention into real action.
What matters most is designing systems that make sustainable behaviors easier, visible, routine—and emotionally resonant—so that people don’t just care, they act.
https://idstats.co/blog-1/from....-intention-to-impact
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