How Brands Use Limited Edition T-Shirts to Build Strong Loyalty

A limited edition tshirt isn’t like the ones you find in every store. It’s made in small numbers, so once it’s gone, it’s gone. That’s what makes people want it even more. It’s a bit like getting concert tickets for your favorite band—you don’t want to miss out. People stay up late waiting for online drops or stand in long lines just to grab one before it’s sold out. https://froodl.com/how-brands-....use-limited-edition-