Surrogate advertising: Pure Genius or Pure Evil

Explore the debate on surrogate advertising: Is it pure genius or pure evil? Understand the tactics, ethical concerns, and impact of this controversial marketing strategy. While flipping through TV channels or on the side of a bus, all of us have seen specimens of surrogate advertising that seem to be an inescapable annoyance. When we hear the tagline “Bolo zuban kesari,” we never think of elaichi but a more hazardous material.

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