Pernod Ricard Surpasses Diageo as India's Top Alcohol Firm

Pernod Ricard has overtaken Diageo to become India's largest alcohol company, as confirmed by MD Jean Touboul. With a focus on premiumization and strategic growth, Pernod Ricard leads the Indian spirits market, showcasing its strong presence and future potential in the country’s expanding alcohol industry.

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Pernod Ricard Surpasses Diageo to Become India’s Biggest Alcohol Firm: MD Jean Touboul – BoozNow

Pernod Ricard has overtaken Diageo as India’s largest alcohol company, driven by strong sales of 100 Pipers, Blenders Pride, and Royal Stag. MD Jean Touboul discusses the company’s growth despite global challenges.