For those in the e-commerce business trying to choose the right marketing tool, an article at https://flowium.com/blog/klaviyo-vs-omnisend/ provides key information on how these platforms compare in terms of features, pricing, and support. Omnisend is an ideal solution for companies looking for an affordable, simple solution with outstanding features such as seasonal templates and gamified signup forms that increase engagement. On the other hand, Klaviyo's advanced artificial intelligence and detailed segmentation capabilities make it ideal for brands ready to use data-driven automation on a large scale. When choosing, consider the technical skills of your team and the size of your customer database.